Ook in het paars (‘Also in purple’) is a handmade interior product brand of products for adults as
well as for children. The small brand approached KSD with the request of developing a coherent,
refreshing and new identity to promote its products at handmade markets as well as online.
The result is a series of business cards, flyers, price labels, thank you cards, and gift cards, each
with its own principal color reflecting the clever name of the brand.