JSVU, Juridische Studentenvereniging Utrecht (Student Law Association Utrecht), asked KSD to
develop the 2012 campaign for their event Utrechtse Bedrijvendag. Utrechtse Bedrijvendag (‘Utrecht
Company Day’) is a one-day event to introduce third and forth year law students with various law and
notary firms. Besides promoting the event in a visually powerful way, the goal was to recruit around
three-hundred law students to take part in the event.

 

The chosen theme for the 2012 event is ‘Neem jij het recht in eigen hand?’ (‘Do you take the law into
your own hands?’). The campaign uses the recognizable imagery of a fist, reflecting the direct question
posed to potential participants, combined with the use of contemporary photography and a unique
typographic visual style. The campaign design developed into two posters, two flyers, a catalogue,
and a website banner.