
One of the first and largest luxurious department stores in the Netherlands, de Bijenkorf
is a leader in the world of brands and fashion. Besides publishing a monthly magazine,
de Bijenkorf developed a one-time 140 year anniversary publication.
Inspirat140n contains full-length articles, interviews and photo shoots with the leading
product and fashion designers, trend-watchers, photographers, writers, public figures and
illustrators in the Netherlands. The design pushes the boundaries of de Bijenkorf brand yet
reinforces it’s identity and position as leader in fashion and brands. This while at the same
time discussing new and exciting contemporary issues in the fields of art and culture in the
Netherlands. Designed at Solar Initiative.



