JSVU, Juridische Studentenvereniging Utrecht (Student Law Association Utrecht), asked KSD to
develop the 2012 campaign for their event Utrechtse Bedrijvendag. Utrechtse Bedrijvendag (‘Utrecht
Company Day’) is a one-day event to introduce third and forth year law students with various law and
notary firms. Besides promoting the event in a visually powerful way, the goal was to recruit around
three-hundred law students to take part in the event.

The chosen theme for the 2012 event is ‘Neem jij het recht in eigen hand?’ (‘Do you take the law into
your own hands?’). The campaign uses the recognizable imagery of a fist, reflecting the direct question
posed to potential participants, combined with the use of contemporary photography and a unique
typographic visual style. The campaign design developed into two posters, two flyers, a catalogue,
and a website banner.

Ook in het paars (‘Also in purple’) is a handmade interior product brand of products for adults as
well as for children. The small brand approached KSD with the request of developing a coherent,
refreshing and new identity to promote its products at handmade markets as well as online.
The result is a series of business cards, flyers, price labels, thank you cards, and gift cards, each
with its own principal color reflecting the clever name of the brand.